Our Social Web and Internet Marketing Strategy

An online marketing strategy for 2008.Did you ever consider:A Comprehensive PR Program?Overview: A comprehensive PR program can be implemented to build brand awareness and establish us as go to experts. This can increase our national coverage as well as increasing our back links that can help our page rank with the search engines.What we have done: Issued an occasional press release with significant news. Have done occasional interviews with local media when approached.What we want to do: We want to create a press kit that is available for us to send out when asked; along with sending those out to specific radio stations. We also need a version that is downloadable off of all our sites and channels. Also we want to register with specific websites that list us as a source for journalists both print and talk radio. One goal of this is to craft a standard message with common information that we can deploy across all our properties. Currently we have zero consistency with our information.As a company we need to get into the habit of regularly issuing press releases.

read more | digg story